July 24, 2024


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Adobe’s projected $20 billion achievement of Figma, a cloud-based invention design platform, has raised eyebrows among UK controllers. The Competition and Markets Authority (CMA), the UK’s rivalry watchdog, has expressed serious concerns about the probable impact of this union on competition within the project software marketplace.

Adobe’s Motivation for Acquiring Figma

Adobe’s notice in Figma stems from the latter’s probability in the software and SaaS trade. Adobe has a history of making strategic achievements to bolster its location in the marketplace, even if it did not develop the goods themselves. Figma, with its web-based plan capabilities, offers a unique value proposition that Adobe finds striking. 

Figma’s Role in Education

One of the key aspects of Figma that Adobe is keen to preserve is its role in education. Figma will continue to be free for educational purposes, reflecting Adobe’s commitment to fostering the growth of designers, developers, and creatives worldwide.

Concerns Raised by the CMA

The CMA’s initial investigation into the proposed acquisition concluded that the merger could result in a “substantial lessening of competition” for UK designers. The watchdog believes that the deal could remove a significant competitive threat to Adobe from the market, potentially stifling innovation and leading to higher costs for companies relying on Figma and Adobe’s digital tools.

Adobe’s Response to Regulatory Scrutiny

Despite the regulatory scrutiny, Adobe’s CEO remains confident about the acquisition and plans to integrate Figma later this year. The company believes that the transaction will continue to be on track for closure by the end of 2023.

The Adobe XD and Figma Comparison

The CMA’s decision also highlighted the comparison between Adobe XD and Figma. Both parties argued that Adobe isn’t a significant competitor to Figma in the all-in-one product design software market. However, the CMA expressed concern that Adobe XD, despite reduced investment, remains one of the few close alternatives to Figma.

The Global Perspective

The UK is not the only country expressing concerns about the Adobe-Figma deal. Other global regulators are also considering launching their own investigations into the merger, fearing that it could reduce creative software innovation and increase prices.


The Adobe-Figma acquisition saga underscores the increasing scrutiny of tech mergers by regulators worldwide. With the deadline for addressing the CMA’s concerns fast approaching, both Adobe and Figma will need to present viable solutions or risk facing a deeper investigation that could potentially derail the deal. As the situation unfolds, the tech industry will be watching closely to see how this high-profile merger navigates the choppy waters of regulatory scrutiny.


Adobe’s planned acquisition of cloud-based design programme Figma for $20 billion has elevated apprehensions among the UK’s Competition and Markets Authority (CMA). The CMA claims that the fusion could expressively lessen competition within the plan software market, hypothetically limiting innovation and triggering increased costs for companies using Figma and Adobe’s digital tools. Despite these concerns, Adobe’s CEO remains confident and intends to integrate Figma later in the year. The merger has also drawn attention globally, with other countries considering their own investigations. With the deadline to address these concerns approaching, Adobe and Figma may face a more in-depth investigation that could potentially hinder the deal.

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