June 23, 2024
U.S. Food Giants Hungry

U.S. Food Giants Hungry

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U.S. Food Giants

As pandemic-driven gains start to wane, leading U.S. food giants are hungry for mergers and acquisitions, aiming to refresh their brand portfolios and maintain momentum. Despite the tightening grip of higher borrowing costs, these food behemoths are keen on securing a share in the evolving market.

Pandemic After Effects and Brand Revitalization

The pandemic saw an unprecedented surge in demand for U.S. food giants. However, as conditions normalize, companies such as Kraft Heinz and Campbell witness a decline in sales volume. The positive effects of price hikes are also showing signs of waning. This pivot in fortune is propelling these companies to explore avenues for growth and innovation.

Major Moves in the Market

In a bold move last month, Campbell Soup orchestrated a $2.7 billion acquisition of Rao’s sauce creator, Sovos Brands. Meanwhile, Unilever set its sights on North America’s premium frozen yogurt brand, Yasso. Not to be left behind, Mars, the Snickers producer, secured Kevin’s Natural Foods, signaling its entry into the health-food segment.

Analyzing the M&A Uptrend

According to Michael Milani of Baker Tilly, the food sector experienced a notable uptick in mergers and acquisitions in the first half of the year. “The ongoing theme is expansion and growth, and this trajectory is predicted to continue into early 2024,” Milani commented. While borrowing costs are on the rise, this hasn’t deterred companies from their acquisition quests.

Shift in Industry Dynamics

Although there was a near 3% dip in the value of deals within the U.S. food giants and beverage sector, reaching approximately $10.39 billion this year, deal volumes experienced a healthy surge, growing by 17.5%. As Michael Milani elaborated, the larger food entities are in desperate need of innovative concepts, flavor profiles, and products. Their current brands, albeit growing, are not achieving the desired growth rate.

Strategies for a Competitive Edge

Many major players in the packaged food industry face challenging sales comparisons and are keen on pinpointing strategic M&A targets to propel them in the upcoming years. As Sarah Henry of Logan Capital Management noted, these companies are striving for category-specific targets that can sustain them through the challenging landscape.

The Outlook for Leading Food Titans

General Mills, the brain behind Cheerios, has flagged M&A as its primary focus in the foreseeable future, indicating a favorable climate for such moves. Mondelez, the powerhouse behind Oreo, leans towards bolt-on acquisitions, as hinted at by their finance chief, Luca Zaramella, at a recent conference. The company’s interest in Hostess Brands, makers of the iconic Twinkies, has also been making waves.

Analysts’ Take on the M&A Frenzy

J.P. Morgan analysts speculate that a potential bid for Hostess might be part of an expansion strategy outside North America. As CFRA Research analyst Arun Sundaram noted, “Most of the large-cap packaged food entities, after having assiduously reduced their debts through the pandemic, now possess both the risk appetite and capacity for large-scale acquisitions.”

Conclusion: M&A: The Way Forward?

For U.S. food giants titans, it seems mergers and acquisitions are not merely about expansion; they are about survival, relevance, and embracing the evolving tastes of consumers. As the landscape gets increasingly competitive, M&A might just be the secret sauce these companies need to stay at the top of their game.


U.S. food giants are actively seeking mergers and acquisitions to rejuvenate their brand portfolios as the benefits of pandemic-era growth begin to decline. Despite increased borrowing costs, companies like Campbell Soup and Unilever are making significant acquisitions to adapt to the evolving market. The overall value of deals in the U.S. food giants and beverage sector slightly decreased this year, but deal volumes grew by 17.5%. Major companies like General Mills and Mondelez have highlighted M&A as a pivotal strategy moving forward. As market dynamics shift, these mergers and acquisitions might be essential for companies to stay relevant and competitive.

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